Impact of Sustainable Practices on Organizational Performance in Peshawar

Abstract

This study explores the impact of sustainable practices on organizational performance in Peshawar, with a focus on environmental, social, and economic dimensions of sustainability. Using a quantitative, survey-based methodology, data were collected from 180 respondents across various industries, including manufacturing, agriculture, retail, and technology. The findings reveal a significant positive relationship between the adoption of sustainable prac- tices and key performance metrics such as employee productivity, customer satisfaction, and financial outcomes.

Descriptive statistics indicated a moderate to high level of sustainability adoption, while inferential analyses, including correlation and regression, confirmed the predictive strength of environmental initiatives, social responsibility, and economic sustainability in driving per- formance improvements. Qualitative insights further highlighted challenges such as limited financial resources, inadequate policy support, and a lack of awareness, alongside opportu- nities for cost savings, stakeholder engagement, and competitive advantages.

This research underscores the strategic importance of sustainability as a driver of orga- nizational excellence in Peshawar. The study offers actionable recommendations for prac- titioners and policymakers, emphasizing the need for financial incentives, capacity-building programs, and supportive regulatory frameworks. Future research could benefit from longi- tudinal studies and sector-specific analyses to deepen the understanding of sustainability’s long-term impact